Hello! I'm William

I'm currently a fourth-year student at UCSB double majoring in Communication (BA) and Psychological & Brain Sciences (BS) while pursuing a minor in Professional Writing in the Multimedia Communication track and a Technology Management Program Certificate. 

As a college student pursuing a career in digital, product, and content marketing in the entertainment and technology industry, I am ready to dive into the increasingly digital world with a passion and drive to succeed. I aim to use my marketing skills to serve visionary companies, businesses, and entrepreneurs who have something of value to share with their audience and a genuine mission to make a positive impact on the world. I aspire to work within an organization whose values align with mine, one that believes in a greater mission beyond making money.​

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With my experience working in digital and content marketing, I have learned the importance of creating work and implementing strategies that are clearly aimed at a well-defined target audience. Effectively reaching one's target audience can be accomplished by leveraging online marketing tactics such as social media, search, and email marketing and creating and distributing consistent and relevant content that not only can be appreciated by viewers, but also reflects a brand's values, mission, and aesthetic. As a brand and customer-driven marketer, I value powerful storytelling with a keen sense of a brand's identity in order to improve customer engagement and create the most ideal experience for my target audience.