PRODUCTS BY WOMEN

As a Creative Marketing Strategy Consultant for Gaucho Creative Marketing Group, UC Santa Barbara’s first and only marketing and consulting group, I am responsible for researching and analyzing our client’s target market, industry trends, and competitor landscape, conducting mass surveys and user interviews, making key brand and content marketing recommendations based on this research, and crafting creative website copy to improve our client’s brand narrative.

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Our client during the most recent cycle was Products by Women, a startup that provides career development resources to women in tech. I have been collaborating cross-functionally in a team of 10 to present our client, Products by Women, with a user research report, website home page mock-up, and strategy consulting deck based on our client’s needs.