• Duet is offering a campus ambassadorship program with marketing organizations in different universities with an interest in providing members with professional marketing experience with a social justice non-profit organization.

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• The goal of the ambassadorship program is to host events and promote them through social media and marketing tactics in order to raise awareness and donations of Duet among college students.

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• The primary role of a campus ambassador is to help grow Duet’s donor base on campus by finding ways to spread awareness of the Duet cause and organization. 

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• The most straightforward way to accomplish the main goal of the ambassadorship is to host events and collaborate with student-run organizations, professors, local restaurants, small businesses, etc. 

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• The challenge that the student ambassadors must tackle is finding ways to identify high-potential partnerships that can attract college students as possible who are willing to spread the word and become potential donors.

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• Another challenge is to increase donor retention instead of getting donors who only donate once.

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• The general timeline of the ambassadorship is expected to be:

  • Prep Work 

    • Meet with Head of College Expansion (HCE) to:

      • discuss overall expectations

      • plan marketing communication channels 

    • brainstorm events, partnerships, and promotion tactics

  • Month 1

    • Send completed Instagram template 

    • Reach out to potential partners 

    • Get 10 friends to donate to Duet 

    • By the end of this month, have a speaking engagement at a student club 

  • Month 2

    • Begin planning fundraiser workshop 

    • Meet with HCE for event feedback 

    • Finalize event concept and planning with partner 

    • Begin to send outreach messaging; class announcements, IG stories, etc. 

    • By the end of this month, host the event 

  • Month 3

    • Begin preparations for a Holiday Giving campaign 

    • Contact partners to spread the word and offer incentive to participate 

    • Create posting schedules for Instagram Story Templates 

    • During holiday season, launch campaign 

  • Month 4

    • Continue to send outreach messaging 

    • Record and track donation levels 

    • Report overall campaign impact through follow-up messaging 

    • Final meeting with Head of College Expansion (HCE)

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• Some event ideas to consider hosting:

  • Competitions (collaborate with a case, design, hack club, etc.)

  • Hack-a-thons: create a platform that helps donors crowdfund items 

  • Design-a-thons: design a platform that enables donors to interact with refugees 

  • Case Competitions: out of these 10 cities, where should Duet expand next? Why? 

• TEDx Talks 

  • Why is donation inefficiency a real problem? 

  • How is Duet helping local economies? 

  • The power of micro-philanthropy 

• Food-related (local restaurants and bars)

  • Donor dinners - celebrating top campus donors 

  • Greek recipe cook-off (spanakopita, gyro, etc.)

  • Cooking class (can be in-person or virtual) 

• Random 

  • Fundraiser concerts (partner with popular student bands)

  • Animal Crossing donor meetup (virtual)

  • Startup career fair; help garner interest in working at Duet 

  • Guest appearance on a local podcast or radio station 

  • Fundraiser marathons, races, or hikes - outdoor clubs 

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• During the 2020-2021 school year, Duet partnered with the UC Santa Barbara chapter of the American Marketing Association to provide the Ambassadorship program for AMA members interested in gaining event planning and social media marketing skills.

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• UCSB student ambassadors were able to collectively raise $738 through a virtual holiday fundraiser by implementing a successful social media and email marketing campaign.

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• Donations resulting from the event planning and marketing efforts of the student ambassadors are doubled in Duet’s current matching donation drive in which every donation has twice the life-changing impact on refugee families in Greece. 

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• Duet is currently partnering with organizations at UC Santa Barbara and USC in their student ambassadorship program.

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• Some student ambassadors include:

  • Tonisha De Witt 

  • Daniel Chang 

  • Sara Chong 

  • Tiersha Lin 

  • Yu Ishii 

  • Allison Khadoo 

  • Leslie Reyes